Viva Magenta is the Pantone Color of the year! For most, 2023 is planned to be an exciting year, and this color will add excitement to any makeup look! There is no better time to create a new makeup look and incorporate this bold and brave color. According to Pantone, Viva Magenta symbolizes empowerment, strength, and fearlessness. The vibrant reddish-purplish-pink color has a joyful hue that reminds us to stay optimistic and build strength from within. In this blog, we explore four fabulous ways to embrace Viva Magenta in your makeup.

Vibrant Eye Shadow with Viva

Viva Magenta is bold, different, and eye catching. Traditionally this color is not one that is in your everyday eyeshadow palette—but that does not mean you cannot make it one! Virtually any color goes with Viva Magenta, as it is a beautiful blend of cool reds, warm purples, and deep pink shades. Ease into the color with a wash of Viva Magenta in your crease or lower lash line. For those that are daring and want to embrace your wild side, Viva Magenta is perfect to create a bold eye liner or cut crease look. Use your eyelid as your canvas for this year’s boldest and brightest!

Brilliant Blush

Create a bright and rosy cheek, and use Viva Magenta as a blush! For our fellow blush lovers, we know there is nothing more satisfying than the perfect wash of pink on the cheekbones that creates depth yet maintains a healthy look. Pantone’s 2023 Viva Magenta is the perfect color to do so! The sky is truly the limit with how bold and brave you take your blush.

Magnificent Mascara

Colorful mascara brings out your inner diva and Viva Magenta is here to help! This head-turning color is showing up on runways, in street fashion, everywhere and is the star of the show. With a neutral eye and lip, brushing Viva Magenta onto the lashes is a bold way to bring a pop of color to your look and say diva!

Alluring Lips

Drama is the name of the game when it comes to any bold lip color. Viva Magenta is bound to bring attention to your smile and make anyone wonder what lip color you are wearing. Create a flirty pout with a sheer gloss or take it to the next level and pop on a matte lipstick in a Viva Magenta shade!

Explore how Viva Magenta makeup flatters your facial features. The extent to which you incorporate the color into your look is completely up to you– have fun with it!

Sometimes, a, ‘less is more’ makeup look speaks volumes and a touch of color is perfect. Other times when you are feeling dramatic, a more intense makeup look fits into your picture. Create a new look and new career in 2023. Turn your passion into a career you love at the New York Institute of Beauty. Contact us today