How to Open a Successful Skin Care Business

//How to Open a Successful Skin Care Business

How to Open a Successful Skin Care Business

An interview with an NYIB graduate

Successful, bright, motivated, educated and business owner these words describe 2007 New York Institute of Beauty graduate and current Advanced Esthetics student, Kristen DeRosa. Kristen is the owner of her own busy skin care clinic in Sayville, NY called, Kristen Lee Skin Care.

I had the pleasure of interviewing Kristen for the NYIB January blog. I wanted to interview Kristen because as an independent business owner she really understands what is needed to start and operate a thriving esthetics business. 

Kristen specializes in providing her clients with professional waxing services and clinical skin care treatments while incorporating the latest technology in facial equipment and products, which give her clients optimal results.

Here is my interview with Kristen:

Q: Could you describe one of your typical workdays for me?

A: I like to arrive at my business about 45 minutes before I see my first client. I arrive early to set up my treatment room, do inventory and accounting and confirm clients for the following day. On a typical day I see anywhere from 15-20 clients doing various treatments such as: chemical peels, waxing, facials, microdermabrasion and microcurrent treatments. When I finish with my last client my day is still not over. I stay an additional 45 minutes to complete all of my paper work, filing, and cleaning.

Q: What education and skills do you believe have helped in your success?

A: I have a 2-year degree in business, which provided me with the tools to create a business plan and vision as I am still in my first official year of business. In addition to that I use a company called “InSPAration” that specifically coaches businesses in the spa industry.

I have hired an accountant to do my bookkeeping and someone to do marketing. I think it’s important to know when you need assistance and not trying to do everything yourself, even though I do like being a one woman show!

I attended NYIB for the 600-hour licensing program and obtained my esthetics license in 2007. Since then I have become certified in microdermabrasion and chemical peels and have taken various continuing education classes such as, the advanced esthetics course at NYIB that will certify me in laser hair removal, PCA Skin Care and Dermalogica product knowledge classes, a cosmeceutical ingredient class, a ayurvedic treaments class. I also attend trade shows every year and read industry magazines and blogs which keep me up-to-date on all the latest in the esthetics industry.

Q: What parts of your job do you find most challenging? 

A: Right now its just me so I do everything myself: laundry, cleaning, inventory, finances, marketing etc. It has become challenging to find balance between personal and professional life.

In addition to that at times it can be physically challenging from doing repetitive motions. I try to eat well, exercise and get 8 hours of sleep a night to feel my best and have my skin looking great too!

Q: What do you find most enjoyable? 

A: Everything! Treating clients, building trust with them and then seeing their satisfaction with the results I deliver is very fulfilling.

Q: How many hours do you work in a typical week? 

A: I work 60 hours a week, attend school at NYIB 18 hours a week and study when I’m not doing one of the two.

Q: How long did it take to build your clientele and how did you do it?

A: I’ve been building clientele for my own business since I graduated esthetics school starting with family and friends and over the years it built up by word of mouth. 

I became busy enough to go out on my own and as of July 2014 I now rent a private space in Sayville where I work full time.

Q: Which season of the year is your business the busiest?

A: Definitely the summer because of all my waxing clients. When I graduated esthetics school I wasn’t expecting that I would be doing so much waxing. It helped me build a regular clientele and now many of my waxing clients have also become facial clients. 

Q: What educational preparation would you recommend for someone who wants to open a business in this field?

A: After obtaining your esthetics license continuing your education is key. I would recommend taking classes in microdermabrasion, chemical peels, laser and product knowledge as well as business classes.

Q: What professional magazines do you subscribe to and what professional organizations do you belong to?

A: I subscribe to Dermascope and Day Spa magazine and I am a member of Associated Skin Care Professionals (ASCP)

Q: What do you see in the future for yourself and your business?

A: I would like to continue my education and become a CIDESCO diplomat in the future. For my business, I see myself expanding, taking on more space and hiring an assistant and an esthetician, as I know I can’t do everything. The vision for my business is to provide clients with the best results. Recently, I purchased a machine that delivers a non-surgical facelift called “Tama Blue Onyx” and the results I’m seeing are astonishing. It’s a healthy alternative to Botox.

Kristen Lee Skin Care is located at:
34 Henry St
Sayville, NY  11782

Like her on Facebook: https://www.facebook.com/KristenLeeSkincare

Deanna Beaver is a New York State licensed esthetician and instructor with 15 years experience in the spa and beauty industry. She has been an esthetics educator in New York State for 10 years. Her teaching specialties are in advanced esthetics and laser technology. She is currently enrolled in an RN program to continue her education and further her career in esthetics. She is presently an educator at New York Institute of Beauty in Islandia, New York. You can contact her via email at dbeaver@nyib.com or at New York Institute of Beauty, 631-582-4737

2016-11-06T14:56:04+00:00