Pantone Color Of The Year – Makeup Trends 2018

Pantone’s 2018 Color of the Year is ultraviolet—a shade that most definitely stands out in the crowd. Ultraviolet can be best described as a vibrant and eye-catching shade of purple. Ultraviolet is meant to reflect the world’s current climate and how, as a society, we are poised for change and innovation. Get noticed by using ultraviolet to create modern and beautiful makeup looks.

Ultraviolet is truly radiant when applied as a gloss to the lips, eyes, or cheeks. Pantone has partnered with Butter London to create a limited edition line of cosmetic products in the ultraviolet shade. Their Glazen Ultraviolet Eye Gloss goes on as a gel, but dries as powder to create long lasting wear. Apply two coats for a metallic finish. Add even more ultraviolet sparkle with the line’s matching eyeliner. The company’s Liquid Lipstick has the sheen of lipgloss, but without diminishing the intensity of the color.

During the winter weather, matte is definitely expected to stay on trend. With the ultraviolet shade, the drama is even more enhanced. MAC has a shade of lipstick in Dark Royal while Smashbox sells Always on Matte Ultraviolet Lip Color. Nyx’s Ultraviolet Hot Singles is another option for matte makeup applications.

Bold nails will always be in fashion. Even if you prefer understated makeup, you may feel more of a risk taker when it comes to your nails. When applying Pantone’s 2018 Color of the Year during your manicures, you can choose the subtler cream shade, like the one offered by Butter London, or select the more metallic version like the version from Natasha Denona.

If you prefer neutral makeup, then ultraviolet is a shade that you may feel hesitant about at first. Start small. For instance, add a pop of color with a small dab of ultraviolet eye shadow on top of your smoky eye makeup. Another option is to blend ultraviolet lip color with a more neutral shade of lipstick to diminish the intensity of the shade. Unless you’re doing print or runway work, a full face of ultraviolet makeup may feel like overkill.

The New York Institute of Beauty helps students learn about the importance of staying in the know about the latest beauty trends. Our makeup courses cover more than just the basics—we offer advanced training in the areas of bridal makeup, special effects makeup, airbrush looks, high fashion trends, and more. Call us today at 631-582-4737 for more information about our programs and services.