While every bride wants to look her best on her wedding day, there’s more to the perfect day than makeup. This is actually good news for bridal makeup artists who are looking to increase booking and revenue, because you can add complementary services to your business to earn more.

Hair and makeup are top of mind when you think about bridal services, but there are so many more options. Brides, wedding parties, and mothers-of-the-bride could be interested in services like:

• Massage – A soothing massage before the big day can help a stressed-out bride relax. Massage services can also be a great girls’ night out prior to the wedding.
• Nails – Most brides want their nails manicured so they can show off their ring finger; by adding nail services you can maximize your revenue.
• Facials – Skincare is huge for brides, who want to a glowing complexion for their wedding photos and their walk down the aisle. Whether it’s chemical peels or acne treatments leading up to the wedding, or soothing facials to destress from the inside out, facials and related services are a major boon to brides.
• Spray tan – Some brides want a golden glow for their wedding, while others want to cover over uneven tan lines. A spray tan service can help brides achieve all-over color.
• Waxing – Waxing services help brides get rid of unwanted body hair so they can look their best on their big day.

Planning ahead is the key to maximizing your revenue from every wedding party. If you would be interested in offering nail services in addition to makeup, for instance, you could invest in additional training. If you want to stick with what you’re best at (and passionate about), look for other beauty professionals who want to grow their businesses. By marketing your services as a suite, you can get brides in for multiple visits, earn more from every bride, and help brides look their best on their wedding day!

If you’re in the habit of taking photos of your work, you can use this material to market to brides who want all-in-one bridal services. Close-ups of the bride work best to show the quality of the makeup artistry, hair, and nails. If you don’t have great photos, see whether the wedding photographers your brides have used will share photos of their work.

Invest in additional skills or network with other professionals at New York Institute of Beauty
631-582-4737.