As a business owner or manager, giving back to your community is essential. Many beauty salons, spas, and independent estheticians, makeup artists and hair stylists find that aligning their business with a special charity helps them connect with their clients and strengthen their resolve to do good in the world.
After all, giving back feels great!
Finding a charity that matches your business and brand and one that is important to you and your clients is the first step. Here are some factors you’ll want to consider when making this decision.
How to Choose a Charity for Your Business to Support
1 Look at the community around you.
That’s the best place to start. Geographically and demographically, you live and operate your business in a unique part of the world. What does your community embrace when it comes to charities?
For some, a strong LGBT presence might mean that supporting the local LGBT movement will strike a chord with your clients — and you. In other areas, businesses may feel that supporting a local soup kitchen or school fundraiser will be more impactful.
2. Consider recent events.
Often, recent tragedies spark community members to gather together and support those affected. Whether a local family was put out of their home by a fire or a national or international tragedy (such as a hurricane or wildfire) is affecting thousands, remember that these are the moments people are actively looking to give.
3. Align with a charity that relates to your business.
Your unique industry and specific business values should influence your decision to support a charity as well. For estheticians and hair stylists, for example, you might consider creating a scholarship fund for a young, up-and-coming beauty school student or you might want to help out at a cancer center getting patients undergoing treatments the skincare or hair treatments needed. Charity doesn’t always have to be monetary. Volunteering your time and skill to help a cause goes a long way too!
Be a Part of an Institution That Participates in Extensive Charity Work.
New York Institute of Beauty participates in many charity events every year encouraging their students to participate as well. ‘Beauty changes lives’ is not just a statement, it’s what they believe in. Join NYIB in upcoming charity events and help make a difference.
Even if you’ve already graduated from a beauty school yourself and are well-established in your career, continued education is always beneficial.
At the New York Institute of Beauty, we offer a wide range of advanced education courses and certifications, including training in advanced esthetics, makeup techniques (airbrush, bridal, studio, high fashion, special effects, and more), and laser and microdermabrasion treatments.
To learn more about taking your beauty career to the next level or participating in charity events, contact NYIB today.
