The New York Institute of Beauty has always adapted to ever-changing beauty needs. While no one could have guessed a year ago that looking great while wearing a mask would become one of the most pressing topics in the esthetics field, we stand ready to arm our students and visitors with techniques and products to make those masked faces even more beautiful and expressive.
Unmasking the Challenge
We all may have wished in the past that we could hide our blushes, frowns and clenched jaws. But in recent months we’ve learned that those masks also hide our smiles, our surprised “jaw drops” and even our joking pouts.
Covered lower faces pose a challenge to estheticians and beauty fans alike who want to present their best looks to the world. For the time being, lips and cheeks — not to mention expertly-contoured jawlines and noses — aren’t going to be seen by most of the people you encounter.
That means that eye makeup and strong brows are even more important than usual when it comes to making a beauty impact, as well as to draw attention to these expressive features when the rest of the face is hidden.
Stick with the PROS
The New York Institute of Beauty is on the verge of re-opening, but the need for helping your clients rock those masks will be ongoing. If you haven’t already, check out Sugarlash PRO products and their LashPRO Academy classes, currently available online to our students. As the school reopens, the hands-on component of LashPRO will be available again.
The LashPro curriculum helps you master lash extension techniques, from classic methods to special situations, such bridging for lash gaps. For many people, the emphasis on eyes that occurs with mask-wearing makes them even more self-conscious about lash loss from alopecia or cancer treatments.
The LashPro course and SugarlashPro systems, in coordination with New York Institute of Beauty, will help make mask-rocking a reality for even these challenging situations!
Lashing Out
New York Institute of Beauty is also proud to carry and use RevitaLash products. In order to make eyes really pop while wearing a mask, products like RevitaLash are more “vital” than ever.
Created in partnership with Opthimoligts, RevitaLash lash conditioners, washes, curlers, and primers all help strengthen and enhance lashes, while the mascara both conditions and volumizes them. To complete the eye experience, the RevitaLash line also includes gels that hydrate skin around the eyes, as well as several brow-enhancing products.
