Ever heard of “prejuvenation”? In current-day beauty circles, it’s certainly the latest buzz word.
Below, we find out more about the “prejuvenation” phenomenon and what it means for up-and-coming estheticians and stylists.
What is prejuvenation?
Prejuvenation refers to beauty treatments that prevent signs of aging, rather than treat them after the fact. Most popular and used in Millenial circles, prejuvenation aims to keep you looking younger for longer.
However, many people may be wondering: How is this idea new? Haven’t women, especially, always wanted to prevent signs of aging?
To an extent, this is true. There have certainly always been creams, serums, and other products, especially marketed to those in their 30s and 40s, at which time, the aging process starts to show. But there are actually a few key differences with the prejuvenation phenomenon.
First, most of the aforementioned anti-aging creams and serums aim to reverse the signs of aging. In other words, wrinkles and age spots have already happened, and now, these products are trying to help you “go back in time,” so to speak. That’s not prejuvenation.
Second, old methods of anti-aging have historically been fairly weak compared to what prejuvenation methods suggest. Let’s face it: Has anyone really seen significant improvement with a pharmacy-bought anti-wrinkle cream?
How the Prejuvenation Phenomenon Is Different
Millenials who are turning to prejuvenation are looking for ways to essentially keep their 20-something skin far into their 30s and 40s. If done right, prejuvenation treatments will allow a young woman to completely avoid that moment of looking in the mirror and saying to yourself: “Oh my gosh, I see crow’s feet! Better start using anti-wrinkle eye cream.”
In other words, they are staving off aging before it even starts.
Furthermore, prejuvenation is not just young women realizing they need to apply lotion ever day. It’s about using fillers, Botox, peels, and other more invasive procedures. All of the products and procedures that were once only marketed to older women are now being marketed to young women in their 20s and 30s.
Ride the Prejuvenation Wave
As a beauty student, it’s important to be aware of trends like prejuvenation. After all, part of your career as an esthetician or stylist will be marketing, and the better you are at it, the more clients you’ll have.
If you know prejuvenation and marketing anti-aging treatments to young women is the trend, you’ll simply be more successful.
At New York Institute of Beauty, we stay up-to-date on all beauty-related trends and developments to give you the most comprehensive education possible. To learn more about our programs at NYIB, call us today at 631-582-4737.
