The beauty industry has been a blessing to women since the 1920s with the forerunners of the industry like Helena Rubinstein, Max Factor and Elizabeth Arden leading the way. Giving women the ability to not only change their physical appearance through makeup and hair styling, but also their emotional and psychological well-being. How great does it feel after you get your hair colored, your eyebrows done, or wear that signature shade of lipstick to a job interview? These things are the armor that make us feel strong and confident.

Men on the other hand, never really took to make up. On their wedding day a bride could take hours to prepare while the groom only needs about 15 minutes to get dressed. In movies, television and even on the runway it is art imitating life – Once again women needing lots of preparation while men very little.

Fashion Week And Makeup For Men

The great thing about fashion shows is that the models are presented live so there’s no need to worry about technical issues such as camera, film, and lighting requirements. The designers want the male models to look real and so make up is minimal. If they have a skin condition like acne or rosacea they will need color correction to make sure the skin looks even. Styling for fashion shows depends on the designer, but most of the time is a current, modern look that follows the fashion of the day. Right now, facial hair is very popular so we often see male models with neat, trimmed beards. Scruffy looks are popular as well, and men sometimes have facial hair with thin spots or gaps. Products used for root touch ups work best to fill in these areas, but eyeshadow can be used in a pinch.

Most male models have very nice bone structure to begin with so little contour is necessary. Eyelashes are addressed if they are a blond or fair-haired just so that they are visible using a fan brush and moistened brown cake liner or a tinted lash primer.

The looks are so simple, and can really help to enhance the best features of a man’s face so it seems likely that makeup trends for men will catch on soon.